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Integrated Member Communications for Large Western BCBS plan

Overview

Optimizing member communications to improve speed to market and branding while reducing cost and stress on internal IT resources.

A large BCBS Plan, based in the Western US, turned to RedCard for an integrated member communications platform. With few internal IT resources, they wanted to streamline communication by consolidating efforts with one partner who could manage their entire communication continuum.

Challenge

  • Demonstrated need to accelerate member communication processes
  • Desire to customize communications for large groups
  • Very limited internal IT resources to manage process

Solution

  • Delivered per-group customization capabilities for all document types
  • Became outside IT resource for all communication management
  • Consolidated mailings and created new time- and money-saving processes

29%

Cut postage spend by 29%

RedCard reduced our postage spend, but they also made our communications look better and work better for us. This was a win-win for all.

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